CHALLENGE 

More species in Malaysia were listed as endangered species which force the conservation work to be carried out. However, illegal poaching activities still being carried out due to the huge profit from selling those exotic resources. 

INSIGHT

Wildlife crime is one of the largest direct threats to many of the world’s most threatened species, second only to habitat destruction. There is a tremendous demand for illegal products made from endangered animals such as elephant ivory, traditional medicine, crocodile skin handbag, marine turtle products souvenirs etc. 

IDEA

By pressure the society to take necessary action towards poaching, it is believed this illegal activity could be able to stop the endangered animal from extinction. The knowledge strategy by emphasizing the facts about endangered species has been used consistently in the print ad in order to cultivate awareness among society. Awareness and knowledge about endangered species will be communicate through the print ads and social media platform. By providing facts such as the number of population endangered species left nowadays, it is hoped this campaign able to gain awareness among the public.