Bushnell Golf Packaging
While owning a 98% market share in golf rangefinders, Bushnell Golf's packaging did not live up to the ranking. We created a packaging system with a premium rigid box, foil stamping, and UV varnishes to give the buyer a full tactile box opening experience. In this process we simplified messaging with icon based features so the consumer could easily shop between the different models within the line.
While owning a 98% market share in golf rangefinders, Bushnell Golf's packaging did not live up to the ranking. We created a packaging system with a premium rigid box, foil stamping, and UV varnishes to give the buyer a full tactile box opening experience. In this process we simplified messaging with icon based features so the consumer could easily shop between the different models within the line.
