Amanda Paxson's profile

2012-13 GW Basketball

HTML email, flyer, and program game day advertisement used to promote Atlantic 10 Championship All-Session passes at the Barclay's Center in Brooklyn, NY. This design stemed from the A10 Championshp new logo that encompassed Brooklyn and the Barclays Center. 
Splash page for GWsports.com for the Atlantic 10 Championship at the Barclays Center in Brooklyn, NY. 
Facebook cover photo for facebook.com/GWsports for the Atlantic 10 Championship at the Barclays Center in Brooklyn, NY>
 
Homecoming Weekend Email Header. The designs for Homecoming 2013 emphasized an athletic look that could be used for both the men's and women's basketball games versus Butler that weekend.
Homecoming Weekend Facebook cover photo
Charles E. Smith Center Banner welcoming fans into the box office. The banner needed to be generic enough to be used for mulitple years, but also work for the GW brand in the coming years.
GWsports.com rotating slider that linked to all Homecoming 2013 information about game and activities.
GWsports.com Splash page emphasizing the men's and the women's basketball games versus Butler and the activities around the games.
GW Hatchet, the university's student newspaper, half page B&W advertisement.
Homecoming t-shirt. Navy t-shirt with buff and white ink.
Homecoming t-shirt. Buff t-shirt with blue and white ink.
Take the Oath– GW vs. Temple. The game was just days before the presidential inuaguration and we wanted to encompass the historical element of GW and the proximity of the White House to the campus. At the game, the fans were cheering on the Colonials and Taking the Oath to Preserve, Protect, and Defend the Charles E. Smith Center.
 
Included in this project (not all shown) an email header, HTML email, splash page, two-sided doorhanger on each dorm door and offices around campus, 11 x 17 poster, a 3-story window-based billboard, palm coards, social media and web components.
GWsports.com splash page
Two-sided door hanger for student dorms and offices around the campus highlighting the game, promotional giveaways, pre-game tailgate, and appearances from the Washington Nationals' mascot.
Three story, window-based billboard on the Academic Center.
Three story, window-based billboard on the Academic Center. (Actual picture)
11" x 17" poster promoting the game and activities around Take the Oath
Men's Basketball Buff Out vs. Kansas State email header. The overall look was based on everything being buff, but still finding a way to make it look athletic and darker. 
GWsports.com rotating slider
HTML email and 11" x 17" poster for the 2012 Buff Out
GWsports.com splash page
GWsports.com splash page
Smith Center videoboard graphic for new programs
2012-13 GW Basketball
Published:

2012-13 GW Basketball

Various projects for the 2012-13 George Washington University (primarily) men's basketball and women's basketball games and events.

Published: