Take the Oath– GW vs. Temple. The game was just days before the presidential inuaguration and we wanted to encompass the historical element of GW and the proximity of the White House to the campus. At the game, the fans were cheering on the Colonials and Taking the Oath to Preserve, Protect, and Defend the Charles E. Smith Center.
Included in this project (not all shown) an email header, HTML email, splash page, two-sided doorhanger on each dorm door and offices around campus, 11 x 17 poster, a 3-story window-based billboard, palm coards, social media and web components.