PROJECT
Pitch campaign for Akzo Nobel.
TASK
A new campaign to positively improve this chemical manufacturer's image and to make their business more accessible to the public. With their technology Akzo Nobel has managed to make products that can positively contribute to tomorrow's world.
CONCEPT
"Today For Tomorrow"
Using the product and visualizing its positive contribution to our future. Akzo Nobel Coating on ship hull -> less attachment of sea organisms -> less drag -> less CO2 emissions -> Healthier natural environment.
Using the product and visualizing its positive contribution to our future. Akzo Nobel Coating on ship hull -> less attachment of sea organisms -> less drag -> less CO2 emissions -> Healthier natural environment.
BIG IDEA
We'll launch this vessel during the "World Harbour Day" in Rotterdam, a yearly event that give you a peek behind the scenes of one of the worlds biggest ports: Rotterdam. During this festival there are many demonstrations on the Meuse river and tours to most of the companies that operate in the harbor. It will just be an amazing sight to see this beautiful majestic floating forest passing by!
STUNT/ VIRAL: POLAR ROOF
The same concept is used below for Akzo Nobel's cool chemistry rooftop coating that doesn’t make air conditioners redundant. But it does make buildings less warm, which means people will switch off their air conditioners more often. Less air conditioning means less CO2 and we all know that’s a good thing for tomorrow.
Creative Director: Bas Korsten & Michael Jansen
Art Director: Evelyn Wongsosaputro
Copy Writer: Clovis Wieske
Agency: Selmore
Art Director: Evelyn Wongsosaputro
Copy Writer: Clovis Wieske
Agency: Selmore
