Susan Mathews's profile

The Smithsonian Institution

The Smithsonian Institution

Property of Evergreen & Co, formerly Crabtree + Company

ROLE: Creative Direction, Wayfinding Strategies, Design, Branding, Web Design, Style Guides, Messaging, Copyediting, Print Management
SMITHSONIAN VISITOR CENTER: Working directly with the Director of Visitor Experience, I led the concept development, strategy and execution of this poster promoting the new Visitor Center at the Smithsonian Castle where visitors can plan their Smithsonian experience.




THE NATIONAL MUSEUM OF AMERICAN HISTORY: The American Scene, Conversations about why American Entertainment Matters. The website concept development was created to reflect the museums 
THE NATIONAL MUSEUM OF AFRICAN AMERICAN HISTORY AND CULTURE—the Office of Strategic Partnerships: The Office of Strategic Partnerships leverages the Museum's research and programmatic initiatives to act as a catalyst, empowering and advancing the work of museums and related cultural heritage organizations dedicated to African American and Diaspora history.

Originally engaged to produce an infographic relating the work and process of the Office of Strategic Partnerships the scope of work shifted during a meeting with the OSP team and leadership. Through Discovery, I recommended that we conduct a half-day workshop to inform the development of a messaging platform for OSP. Continuing to work closely with the OSP team we created the messaging and then provided the concept, copywriting, design and production of their evergreen brochure.
Cover 
First interior view of brochure.



THE SMITHSONIAN CRAFT SHOW



SMITHSONIAN LATINO CENTER: Anniversary logo in English 
and Spanish.
The Smithsonian Institution
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The Smithsonian Institution

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