Le Vin Est Le Vin Packaging Design
Le Vin Est Le Vin is a winery I invented for my Packaging 1 final project. The winery releases wine blends with unique label designs inspired by the title sequences of the New Wave film director, Jean-Luc Godard. Godard loved typography and often designed his films' title sequences. His unconventional use of kerning, tracking and leading mirrored his directing style.
This blend is the third bottle in a series of Godard-inspired blends. It's label design was inspired by its eponymous film, Pierrot Le Fou.
"Jean-Luc Godard’s films during the French New Wave period are classics of cinema, but they also provided some great typography that can be as striking as the films. The title designs are big, bold and beautiful."
"The designs reflect the work that Godard was producing during this period. The films of the French New Wave had a deliberate handheld and natural feel with fragmented takes and jump cuts that added to the films sense of personality and expression."
