CHALLENGE
There are two elements to this project.

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1. Branding/Packaging: Develop a coherent brand and present a packaging solution for two varieties of wine. We want you to explore surprising, unconventional solutions so remember, that on a fundamental level, wine is simply a liquid.

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2. Brand extension: Extend your brand through an outcome of your choice – that might be an advertising campaign, a website, point of sale display, an editorial piece, etc.