Unofficial rebrand of Tabasco sauce range. 

Tabasco Sauce is one of the oldest hot sauce brands still going. For over 150 years the McIlhenny family has passed on their recipe. And it still remains the same after all that time. It's pretty simple, they only use three core ingredients in the production: Chili peppers, Vinegar and Salt. Their packaging design has kept the same for some time. Currently, Tabasco are having to compete in an oversaturated hot sauce market so I decided it was time to give their brand a new direction. 

The new slogan "Turn up The Heat" focusses on the product's heat levels of each pepper and introduces a playful approach to the traditional styling of their brand. The logo is stylized as a thermometer which is also used as a device to indicate the varying heat/spice levels of the products. In addition, a worn-down treatment has been given to their identity to give a sense of the brand's long-running age and a bit of character.