[ wonka ]
Wonka was created in 2019 as an academic project in partnership with Leonardo Albuquerque
The project consists on a deck of playing cards for the traditional game old maid.
Wonka is one of the world's most famous candy confectionary and the deck seeks to explore
seven of the most remarkable products from the last 50 years.
Each product is visually explored by a pair cards (one exploring its visual identity while the other explores its most important characteristic).
In total, there are 15 cards, considering 7 pairs and the old maid, which was explored
as the famous golden ticket that appear on the movie Charlie and the chocolate factory (2005).
as the famous golden ticket that appear on the movie Charlie and the chocolate factory (2005).
Wonka 50 celebrates the history of the brand, which completed 50 years in 2021.
Since it was founded, Wonka creates candy packed with fun and imagination
to consumers of all ages and backgrounds.
to consumers of all ages and backgrounds.
Wonka was created in 1971, which is the same year the movie Willy Wonka and the chocolate factory was released. It was financed by Quaker Oats in an attempt to promote the brand.
Since then, Wonka adopted different visual identities, including its iconic purple color.
