Take a program with protected tradition and history and make it appealing to all audiences. Make it stand out from other football programs by highlighting what makes Notre Dame Football unique. Do not lesson the brand, but stretch creative limit. Storytelling was key, and quantity was demanded.
Those were the tasks.
To hit these goals, I wanted to boil down the brand kit to minimal elements used throughout all creative: Colors, fonts, marks, and a few graphic elements such as textures and patterns. Quality was also important, and I felt that this approach could satisfy both quality and quantity. In addition, I wanted to highlight the unique parts of Notre Dame in various creative: architecture, the gold helmet, the campus itself, to name a few. The artwork needed to be bold and direct so the creative wasn't missed in the seconds it was viewed. The creative needed to have depth so it popped when compared to other program's creative. Range was key. It was common practice to recycle graphic elements to satisfy assignments and hit deadlines. You will notice throughout the presentation that many creatives below feature similar graphic elements.
Below is a large sample of 300+ creative static graphic pieces over the course of the past calendar year that features digital, print, social, recruiting, operations, and student-athlete centric artwork. GIFS, Motion graphics, photography and video pieces are not included. Many other graphics cannot be shown, per NCAA compliance. All graphics below were produced individually. The graphics below are not arranged in any particular order.
Thank you for viewing.
The lockup is essentially an arial view of the Notre Dame football field. The Notre Dame football field has 18 lines (nine in each end zone) that are oriented at 42-degree angles toward the Basilica and the Golden Dome. The numbers 18 and 42 represent 1842, the year the University was founded. Regarding the lookup device, the area between the end zone lines showcases a relationship between the monogram and partner logo. The idea behind the lockup is to emphasize the special relationship between Notre Dame and (other partner), and that relationship is one you could get on the football field, in between the end zones at Notre Dame.
