Based in India, Verity Systems and Inspection is a mineral distribution and testing firm specializing in coal sampling and analysis. While so much of the industry is still stuck in a dated visual language, I wanted the company's identity to reflect some modernity, while also reflecting the ethos of its older C-Suite members. Playing on the idea of fire and how it relates to coal, I created a simple logomark that can be adapted easily based on needs, and paired it with a font style that spoke to the gravitas of those behind the brand.
