CampaƱa para reposicionamiento de La Hipotecaria, empresa financiera dedicada a el sector hipotecario. enĀ donde, utilizando un lenguaje comĆŗn de lanzamiento de pelĆculas, lanzamos los nuevos productos para que la gente perdiera el miedo a los trĆ”mites y solicitara su estudio hipotecario.
Reposition campaign forĀ La Hipotecaria, financial company focused in theĀ mortgageĀ area, in which, using the commonĀ languageĀ of movie posters and the concept LIFE SHOULDN'T BE A DRAMA,Ā weĀ releasedĀ the new products so that people could lose their fear to the procedures and apply to a mortgage study.
The Rented House
All the horror of living on rental.
All the horror of living on rental.
Life shouldn't be a Drama.
La Hipotecaria offers you housing credit faster and easy, giving you lower rates andĀ more money for yourself.
Saving house of Triana
The mission is a mortgage
The mission is a mortgage
Life shouldn't be a Drama.
La Hipotecaria offers you housing credit faster and easy, giving you lower rates andĀ more money for yourself.
The Godtenant
There's nothing above the family house.
There's nothing above the family house.
Life shouldn't be a Drama.
La Hipotecaria offers you housing credit faster and easy, giving you lower rates andĀ more money for yourself.
The Lord of the Debts
The return of the credit.
The return of the credit.
Life shouldn't be a Drama.
La Hipotecaria offers you housing credit faster and easy, giving you lower rates andĀ more money for yourself.
Agencia:Ā OstiaĀ
Director creativo:Ā Mauricio LealĀ
DirecciĆ³nĀ de arte:Ā Harold Magnus / Diana GonzĆ”lez
Copywriter:Ā AdriĆ Ā TrianaĀ
FotĆ³grafo:Ā Rafael PiƱeros
