"FRAGILE"
Store Branding Design Idea
The visual concept for "FRAGILE" was derived solely from my fascination with ancient relics and antiques. A variety of objects, ranging from art handling crates to artworks from different cultures, were included to generate a museum storage-like atmosphere.
Logo
The cup icon, featuring an underbar and enclosed in a yellow box, was mainly inspired by the design of museum crate tags, as it represents the character of the space, "Fragility." This design element provides the brand with a personal touch, allowing customers to be curious about the identity of the space.
Logo Variations
There are three types of logo variations in different colors, each representing a different type of coffee bean.
