Lisa Parker's profile

Public Service Announcement Posters

Public Service Announcement Posters
Project Details
For our public service announcement poster project, we were asked to choose our own topic and then come up with a creative and catchy slogan idea to promote it. The assignment was to design three coordinated posters based on the topic and slogan we had chosen. The topic I decided on was reducing waste through recycling. The slogan idea I came up with was "Slam Dunk Your Junk." I especially wanted my posters to be appealing to a young audience, such as high school or college age students, but I also felt this slogan idea would be easily understood by nearly everyone.

I determined early on that the "recycling junk" should be orange and rounded to help associate it with the color and form of a basketball. I also decided to pair it with blue as these complimentary colors work so well together. I chose to use a fairly bold color palette as I found this would provide good visual strength and would work well with the topic and style of my posters. As part of the design process, I took many photographs of various types of recyclable trash items, sorted through them, and then adjusted the best ones in Photoshop. Next, I created the basketball hoops and backboards in Illustrator and then combined them with the photographic trash, for an interesting and appealing look. I chose to use Egyptian Slate Std, for my typography design. It's well designed and presents a strong, bold statement, which I felt was well suited the style of my posters. I especially like the shape and placement of the letter "J" in this typeface because it adds such an interesting effect to the word, junk. I also wanted to include a grungy texture, so I ended up creating my own texture using Illustrator and a photograph of an old brick wall. I feel this was really the crowning touch to my poster designs.

Photoshop mock-up by Dribble Graphics
Photoshop mock-up by Dribble Graphics
Photoshop mock-up by Dribble Graphics
Photoshop Mock-up by Janos Kiss
Acknowledgements

Special thanks to Nathanial Dodson of tutvid for his video tutorial on Distressed Text Effects and Grunge Graphics with Adobe Illustrator CC.

*The website information displayed in the posters is fictitious.








Public Service Announcement Posters
Published:

Public Service Announcement Posters

Public service announcement about reducing waste by recycling. Slogan: "Slam Dunk Your Junk."

Published: