Samsung (SEACE – Samsung Electronics Air Conditionings Europe) wants to campaign to improve its relationship and image with Air Conditioning Installers to ultimately increase sales. The industry is more and more dependent on installers. Samsung is currently a smaller player on the market, but has great products. To build business, they need more sales and installers are the key.

To achieve this goal, Cheil asked me to create a new icon set for this campaign and brochure.