What is CityShor Premium?
CityShor Premium is an Exclusive Membership program available to 3000 members designed to avail 1 plus 1 dish FREE at the best of the restaurants & cafes any day, any time.
This was a limited period offer campaign which was run to add new registrations to the user list of their subscribers.
Problem Statement: CityShor Premium is an Exclusive Membership program for availing 1 plus 1 dish FREE at listed restaurants. The audience isn’t fully aware of the ‘Buy One Get One’ concept, where you get the lower priced dish free for the whole year on subscription. The limited period campaign offered a 50% discount on memberships. To create a campaign that had a clear and easy to understand message about ‘BOGO’ was our key to increase subscriptions.
The Process: We created a concept that involved smart inclusion of the message 'Buy One Get One' with the visual representation keeping the message crisp, yet clear with a unique, creative and eye-catching campaign as opposed to their competitors.
The Output: We took to an approach with a 60-40 ratio with regards to Visual and Copy. The visuals were scrumptious foodstuffs that often create a sense of inquisitiveness in the audience, eventually leading them to read more. The copy was kept simple and minimal. It effectively conveyed the purpose of the campaign of creating awareness for ‘BOGO’ concept with - ‘Everyday, Entire Year!’. The Outcome: The campaign with its simplistic yet effective communication delivered the message to the audience, creating awareness and achieving subscriptions.
