Therr Maitz is a Russian indie band, that was best selling artist on iTunes and Apple Music Russia in 2015, and won the Best Russian Artist Award at MTV Europe Music Awards 2016. Working with the band as their press secretary, PR and advertising manager I controlled the creation, release and promotion of their singles and EPs.
On October 7, Therr Maitz released a single and a clip called "My Love Is Like". The song held the first place of the Russian iTunes and Apple Music alternative chart for a week
MY WORK
EP creation
- Control of the work of sound engineers, who made final mastering for the EP
- Manage of recording schedule of musicians
Cover creation management
- briefing of designers, control of their work
- coordination of the result with colleagues
Release
- partnership with distribution music services and music platforms (Apple Music and iTunes, VK, Google etc.)
- control of creation of a new branding for Therr Maitz social networks and website, control of branding launch
Promotion
- preparation of all the materials for promotion (press release, photos, video)
- development and realization of PR campaigns for the release
- control of all interactions between Therr Maitz and media, communication with online and print media, radio stations, TV
- organization of interviews, Therr Maitz participations on radio and television programs.
- editing of all the results of partnerships: interviews, reviews, announcements
Remixes
- launch of remixes competition on website www.promodj.ru
- searching sponsors for the competition, negotiations, manage partnership with Yamaha Music and radio station “Megapolis FM”
- control of creation of all materials for the competition (texts, pictures, etc.)
- communication with participants (mostly DJs), and with winners
- negotiations and contracting with DJs, whose remixes were included in the EP
