Minimalism has made a huge impact on brands recently. Famous companies apply this design practice to establish a more digital-friendly brand. It's an efficient way to accomplish a simplified logo that's easier do adapt into different types of channels.
Swedish brands has also joined this design trend. This is my take on a minimalistic approach towards some of the largest and well-known Swedish companies.
Aftonbladet – Sweden's largest news site
Alfa Laval – World-leading manufacturer of heat exchangers, separators, pumps etc.
Espresso House – Nordic leading coffee shop brand
Hennes & Mauritz – A multinational clothing-retail company
IKEA – A multinational furniture company
Max Burgers – Sweden's second largest hamburger chain
Preem – Sweden's largest fuel company
Systembolaget – A government-owned chain of liquor stores in Sweden
Tetra Pak – A multinational food packaging and processing
