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Graphic Design Promotion 2019 - Grit

Graphic Design Promotion 2019
Goal was to develop a theme, then create a logo and flyer based on that theme.



Theme: Grit
definitions: small loose particles of sand & stone, courage & resolve, & to grit your teeth
The 4 square pattern symbolized particles of BPA's courage, strength & resolve keeping certain letters in the logo balanced or standing high & mighty.

A rounded ver. of the pattern is replacing the dot in "i" to show how we group our brains together to solve problems.
With the help of the golden ratio, I wanted the viewers eyes to meet with the boy in the foreground and the information next to him, then travel up the slope towards the logo and background, showcasing a illustration of Washington D.C.

The eagle is suppose to symbolize the nation coming together to compete. The pattern in the Washington Monument is to present respect towards the history of it.

The Tech-ish blocky glitch effects is for aesthetic but also sends a modern feel that supports the use of social media and the web.
Graphic Design Promotion 2019 - Grit
Published:

Graphic Design Promotion 2019 - Grit

Logo and Flyer for BPA competition

Published: