For Bringing SpartanRace to China, we have to change the norms of it, Which is not only hardcore for hard and strong players, and encouraging more and more people to enjoy the real fun of it. Therefore, we create several and different ways of communication such as young & hot celebrity participated, youth channel live broadcast, hot topics secondary creation...
under a theme of SPRING MADNESS , which means being real, true and crazy when Spartan Race is coming like spring. Lets wake up your body.
All we did is to enjoy the REAL FUN EXPERIENCE of SpartanRACE.
BEFORE THE SPARTAN RACE
MAIN THEMATIC VIDEO
KEY VISUALS
UNBRANDED SOCIAL Secondary creationS
Rap Song Creation
Street Dance Creation with dancer (MAYJ_LEE)
CELEBRITY & SOCIAL BOOST UP
ON SPARTAN RACE
LIVE & RESPONSIVE PHOTOS
Race live photography taken by many on stage photographers
LIVE & RESPONSIVE PHOTOS SOCIAL SYSTEM
Participants can receive their photos
based on the number of their race number immediately
YOUTH CHANNEL LIVE BROADCAST
CELEBRITY Actual combat participateD
CELEBRITY AND SOCIAL BOOST UP
AFTER RACE POSTACARD & souvenir
BEHIND THE SCENes PHOTOGRPAHY
