B R I E F
Australia’s flagship community management conference connects local builders, thinkers,
managers and makers with top international talent for two days of learning, collaboration,
inspiration and outcomes. With a goal to build something that community managers around
Australia would feel proud to be a part of, Swarm wanted to consolidate a strong identity
ahead of the 2019 conference.
managers and makers with top international talent for two days of learning, collaboration,
inspiration and outcomes. With a goal to build something that community managers around
Australia would feel proud to be a part of, Swarm wanted to consolidate a strong identity
ahead of the 2019 conference.
I N S I G H T
The new design has to visually relate to the previous brand so that the audience still
recognises the identity. Comparing a two-day social media conference to a busy,
networking beehive was one of the main factors influencing the brand refresh.
recognises the identity. Comparing a two-day social media conference to a busy,
networking beehive was one of the main factors influencing the brand refresh.
I D E A
Reworking their signature orange palette, lifting it to a lighter, friendlier tone of yellow,
the hue evokes the colour of a bee hive, referencing the collaborative existence of bees
that is central to Swarm’s identity. The addition of blue compliments the main colour
to either highlight or balance certain design elements. The website was collated into one
user-friendly and visually aesthetic hub. A smooth user experience is encouraged by clean,
bold typography and an easily navigable menu. One aspect that features prominently
in Swarm’s new identity is its conference attendees – the Swarm colony.
the hue evokes the colour of a bee hive, referencing the collaborative existence of bees
that is central to Swarm’s identity. The addition of blue compliments the main colour
to either highlight or balance certain design elements. The website was collated into one
user-friendly and visually aesthetic hub. A smooth user experience is encouraged by clean,
bold typography and an easily navigable menu. One aspect that features prominently
in Swarm’s new identity is its conference attendees – the Swarm colony.
