Lukas Abubeker's profile

Start Your Impossible Cycling Kit

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Bib shorts and cycling jersey designed to complement Toyota's Start Your Impossible campaign.

Given to the client as a gift to commemorate the work, we wanted to make something that was understated, but still maintained the Olympic spirit.

Subtle pinstriping created by the repetition of SYI is set off by symmetrical gold accents, calling back to the balance of the campaign artwork.
Start Your Impossible Cycling Kit
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Start Your Impossible Cycling Kit

Bib shorts and cycling jersey designed to complement Toyota's Start Your Impossible campaign.

Published: