PBS KIDS Sprout

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Various Work

for the Sprout Network

As a copywriter on Sprout, not only must you master the art of effectively communicating with preschool families (luring them in with words like "super de duper"), but you must also master the task of persuading ad sales executives, cable distributors, and affiliates- many times in one full swoop.

However, over the years, my partner and I worked hard to bring sweetly innovative ideas to Sprout and its many diverse audiences. Sometimes we would sway on the cute side, creating origami direct mail pieces, or holiday Snowman-O-Grams. Other times, we would live on the preschool edge (aka- the curb), stirring up excitement by giving Big Bird a new hairdo, making Elmo hitch-hike, or daring consumers to drop their current cable company to pick up Sprout.

We even became the longest running creative team to work consistently on Sprout since the brand's launch.

"We Share" Brand Campaign

(Junior Creative Team/ Copywriter)

Silver Winner
of the David Ogilvy Award in Sports Entertainment and Media

"Campaign of Distinction Award"
Promax/BDA/TV Week

Multiple Winner in CTAM

for Marketing Excellence

At Sprout's brand launch, print ads appeared in national consumer parenting magazines (Parents and Family Fun) and entertainment trade press (Mediaweek, Television Week, etc.), as well as outdoor vehicles including billboards, transit platform posters and train cards, bus shelters, phone kiosks, and coffee cups.