Thinkerbelle
Concept Toy Company
Thinkerbelle is a concept kickstarter company that build science & math projects for young girls (6-16), which include kits that increase in complexity to build skills and foster the pursuit of science, technology, and engineering. The projects and kits help young girls by making them feel encouraged and empowered to pursue a career in STEM. The main challenge was to create a brand identity where these young girls can feel inspired and included while not feeling confined by society norms.
