Poster Design for Social Cause
For this project I wanted to create a poster to bring awareness to endangered species. I chose to illustrate a statistic reported by the International Union for Conservation of Nature which states that "27% of all species are threatened with extinction." The design shows every 1 in 4 animals with hollowed silhouettes, implying their endangerment. My color palette of browns and greens on Kraft paper was inspired by nature.
A design brief for my poster...
Some thumbnail and half-page sketches...
So many computer roughs...
All led to the final poster...
Final Design
