Catering Collective: Branding
K Hospitality Corp’s banqueting and catering vertical, Catering Collective is one of the largest banqueting and catering operators across the country with multiple premium banquet halls and venues, and catering services provided across major cities in India and abroad. It caters to over 3500 functions annually, and is recognized as a leading company in the sector, with catering operations across the wedding, corporate and sports catering sector.
Objective
The brand believes in creating finest experiences. The objective was to internalize and strengthen brand vision across it's verticals with re-brand.
Contemporary finesse
An identifiable and contemporary character filled with and specificity brings uniqueness to the logo. Crafted with perfection, the logo is representation of the quality and excellence belonging to the brand. Elegant logotype accompanied by abstract forms representing ‘collective’ adds contemporary charm to brand identity.
The collective
The brand is B2B brand with multiple business verticals. As the name suggests, it's a collective, cluster of people having same belief, perusing the same goal of betterment of individual as well as organisation. The visual language is extension of the same thought.
