Lucia Baez's profile

Branded - Student Design Agency

Student Design Association
Branded is a student-run creative agency that specializes in print, digital, and marketing strategies. This student organization is also my capstone project, which I officially established on the Syracuse University campus in the Spring of 2019. Branded is a resource for other student organizations that don't have access to design, advertising and marketing assets. For this project, I developed the concept, logo, website, social media campaign, and instated the organization on campus. 

The running website for Branded can be found on brandedsyr.wixsite.com/home and a further case study can be found on luciabaezdesigns.com/branded
Primary and Secondary logos
Secondary elements used throughout the brand
Two versions of the business card, front & back
Branded - Student Design Agency
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