Citi World Privileges website design and launch campaign.
Client: Citibank | Location: Global | Industry: Financial Services
ABOUT
As part of a broad partnership with Citibank, we helped reimagine Citi World Privileges, a key strategic asset for the bank. Our work spanned research, design, internal and external launches.
SCOPE
Concept Development | Art Direction | Marketing Strategy | Customer Research | Website UI/UX Design | Photography | Copywriting
6k OFFERS | 90+ COUNTRIES | 1m MONTHLY USERS
Campaign filming and selected stills created collaboratively with Wildebeest Studio - Melbourne, Australia.
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