Rod Smitherman's profile

Wells Fargo + Kids Path

Corks for Kids Path Wells Fargo Advisors - Sponsor Ad
 
I donated my creative talents to the creation of this Wells Fargo Advisors sponsor ad that appeared in the fundraising program for Corks for Kids Path, an annual wine and food tasting community event. Kids Path is a specialized program for children living with serious, progressive medical conditions. Kids Path also provides support for children and youth experiencing the grief associated with the illness or death of a loved one.
 
I developed 3 initial ad concepts focusing around close up photography of children with the inclusion of a quote from sponsor Chris Barbee to humanize and personalize the message. Chris was very pleased with the final outcome.
 
The event was a big success and raised well over $100K for Kids Path that year.
Ad Concept 1
Ad Concept 2
Ad Concept 3
Final Approved Ad
Wells Fargo + Kids Path
Published:

Wells Fargo + Kids Path

I donated my creative talents to the creation of a Wells Fargo Advisors sponsor ad that appeared in the fundraising program for Corks for Kids Pa Read More

Published: