The ‘You deserve to know’ campaign highlights stories where the Herald and The Age led the debate and exposed the truth. My role has been to amplify the work across the outdoor executions in both Melbourne and Sydney – working with a team to develop and execute across digital display, TV and social media – to drive traffic to the campaign’s microsite. Here, people can discover more about each story, digging deeper into case timelines and reporting processes, helping them understand the importance of investigative journalism and the progressive impact it has on Australia. 

An extension of the "You deserve to know" campaign covering the Australian federal election.