I never made a catalog before, so I thought this was the perfect time to make one since the fall season was coming up. I chose the brand Hershel because I am a big fan of the company, and I love their new back to school campaign that they were promoting,
“Look Forward.”

The first step in this process was finding all the information I needed for this campaign. Each part of the campaign was a curator to a specific person and items that they have bought, so I had to make sure I get their information and the product information. After I gathered all I needed, I went into InDesign to design my layout. Hershel is known for a simple, minimalistic look, so I wanted to incorporate the brand’s principles. My color pallet is a burnt orange and mustard yellow because I think they are perfect fall colors to use. After my layout was completed, I started adding in all my information and images of the product.The catalog, in the end, came out fantastic and I had a fun time making it because I use some of my skills to produce something nice. For now on, I am inspired to create more catalogs in the future for any clothing company.

All images to not belong to me. © 2019 Herschel Supply Company. School project, not use for promotion.