Project for Creative Advertising MA at Falmouth University, Cornwall (Spring Term, 2013)
PRODUCT/ SERVICE
Tabasco Sauce
BUSINESS OBJECTIVE
Get non-users into the habit of buying Tabasco.
TARGET MARKET
Men and women who like to cook.
STRATEGY
By persuading the TM that Tabasco is a vital store-cupboard ingredient, not just for masochistic chilli freaks.
PROPOSITION
Tabasco – the easy way to bring out the flavour of the food you love.
48 sheet poster (hand drawn by Carolina Fernandes)
Adshel (created on Adobe Photoshop by Carolina Fernandes)
Adshel (hand drawn by Carolina Fernandes)
Print ad in Women's Health Magazine (hand drawn by Carolina Fernandes)
