This campaign is about a nonprofit organization, The American Society for the Prevention of Cruelty to Animals. There are three ads for an adoption week, and a brand guidelines.
First ad on a billboard
First ad's original image
Second ad on a bus stop billboard
Second ad's original image
Third ad on a train station billboard
Third ad's original image
Images below are belong to ASPCA brand guidelines
Brand guidelines cover
Brand guideline page 1
Brand guideline page 2
Brand guideline page 3
Brand guideline page 4
Brand guideline page 5
Brand guideline page 6
Brand guideline page 7
Brand guideline page 8
Brand guideline page 9
Image below is belong to ASPCA stationary
Letterhead, business card and envelope
