Subject           :  Advertising Campaign

Brand              : Honda ( The Honda Shop )

I have considered my Target Audience collectively everyone who rides irrespective of age and gender. So I have portrayed an indirect approach towards the harsh fall that leads to severe injuries. I have tried to keep it minimal in it’s approach with a powerful headline. A toy bike & a rider without a helmet are shown in the visual. The bike is about  to experience a fall; so as to evoke the feeling of a soft fall to the viewer hence connecting to them; making them realize the importance to wear a Helmet.