Fortune Financial – Brand Refresh
The challenge with this project was to instill a set of professional brand standards to drive communications with internal and external audiences. A full-day strategy session with client stakeholders helped build consensus around a Financial Guides/Navigation concept. Visuals were completely refreshed according to a newly developed brand book. The unified visual palette reinforced a sense of consistency and trustworthiness. Featured here are print ads, brochures, flyers, sales sheets, and employee newsletter template.
The challenge with this project was to instill a set of professional brand standards to drive communications with internal and external audiences. A full-day strategy session with client stakeholders helped build consensus around a Financial Guides/Navigation concept. Visuals were completely refreshed according to a newly developed brand book. The unified visual palette reinforced a sense of consistency and trustworthiness. Featured here are print ads, brochures, flyers, sales sheets, and employee newsletter template.
Lana Cooper | lanacooper.design@gmail.com
