Fairfax Media - Door Knocking Campaign
Problem
Herald door knockers selling subscriptions, wanted to leave information behind for the customer to consider.
They wanted something would stand out and not get lost with the other direct mail they receive.
Solution
I created a calling card similar to a "do not disturb" sign, that hangs on the doorknob. The leave-behind pack also included a three-fold pamphlet in the shape of a front door with a die-cut letterbox, encouraging the reader to take
a peek inside.
Problem
Herald door knockers selling subscriptions, wanted to leave information behind for the customer to consider.
They wanted something would stand out and not get lost with the other direct mail they receive.
Solution
I created a calling card similar to a "do not disturb" sign, that hangs on the doorknob. The leave-behind pack also included a three-fold pamphlet in the shape of a front door with a die-cut letterbox, encouraging the reader to take
a peek inside.
"Lavinia always brings fresh and creative thinking to the table and her work is always finished to the highest quality
and exacting standards. Most importantly her work is always on brief and effective."
KELLY HANDLEY - BRAND MARKETING MANAGER - THE SYDNEY MORNING HERALD & THE SUN-HERALD.
and exacting standards. Most importantly her work is always on brief and effective."
KELLY HANDLEY - BRAND MARKETING MANAGER - THE SYDNEY MORNING HERALD & THE SUN-HERALD.
"Lavinia is also incredibly easy to work with. She's a great communicator, very responsive and highly organised."
KELLY HANDLEY - BRAND MARKETING MANAGER - THE SYDNEY MORNING HERALD & THE SUN-HERALD.
KELLY HANDLEY - BRAND MARKETING MANAGER - THE SYDNEY MORNING HERALD & THE SUN-HERALD.
