If you are planning to develop a website, you need to keep in mind a host of factors. You have to plan much ahead of the project followed by analyzing and researching from different angles before launching your website. Various elements are required for creating a website such as relevant content, domain name, social media, URL, functionality, and security.

•   Well-Organized Information: You must ensure all the information on your website is organized properly to lure online traffic to it. Make sure all your important information is highlighted, your introductory paragraphs are precise and your headings are meaningful. Presentation of information in an organized way may help the visitors to obtain whatever information they need.
•    Easily Navigable: Complex web designs may confuse the users and can adversely impact it. An ill-organized website would not pull many users to it. Thus, to increase the visibility of a website it needs to be easily navigable. The web designers must keep this in mind during the process of website design in Sydney. It is necessary to have your web pages designed in such a way the ‘navigation bar’ and ‘drop-down’ menus are visible.
•    Visually Appealing: To pull more traffic as well as generate more sales the website must be appealing visually. This is possible with the help of powerful fonts and visual cues. A ‘web designer’ must do everything feasible to get in contact with the ‘target customers’. This is possible with a good website design.  
•    Colour Scheme: It is absolutely necessary to be consistent about portraying a brand across a host of platforms such as a brochure, flier, business collateral, and website. Hence choosing the right color for your web design is a necessity. Simple colors must be chosen to avoid confusion and duplication in the future.

Article source: Factors to contribute in website success