Creative direction of the USA TODAY NETWORK brand refresh.
- Lead a design team to develop core brand elements, foundational graphic styles and templates for USA TODAY and over 100 local news brands.
- Champion USA TODAY's roots in visual storytelling by creating a consistent, memorable approach to foundational data styles for our consumers.
- Unified the local to national brand experiences with universal styles and standards that scale.
- Led the development by bridging interdepartmental collaboration
- Launched Universal Graphic Style Guide and provides guidance for all editorial content creators companywide.
- Created new workflow efficiencies across design teams
Designers: Briana Marshall Smith, Lindsey Roper, Drea Pappas.
