OPPO R11
OPPO commissioned me to create a new identity video for their newly released mobile phone OPPO R11. As it marks the fourth year of our partnership, their brief was simple as always: the main selling points were the curvature of the back enclosure, dual cameras and the two-line design of the antennas. In order to experiment with ideas freely, I decided to solo the production. My goals were to keep the colorful and fashionable brand imagery that I have developed for them, and try to make a breakthrough.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e13f4876111779.5c605c9930e8a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/415b6876111779.5c605c9930a9a.gif)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d061cd76111779.5c605c9bc6ad3.gif)
Besides focusing on visuals, I wanted to play with some mind tricks by putting their selling points into
different scenes, and by using a hand to add surprise and magical moments.
different scenes, and by using a hand to add surprise and magical moments.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/83dfd776111779.5c605c99bc8f6.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4416e176111779.5c605c99bd062.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5cd49d76111779.5c605c99bcd51.gif)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de704b76111779.5c605c9bc4fdb.jpg)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/1400/66bc0d76111779.5c605c9bc54a2.jpg)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e6c6b76111779.5c605c9bc5ffb.jpg)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/1400/613af976111779.5c605c9bc59c7.jpg)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/1400/54b70e76111779.5c605c9bc5740.jpg)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2efa4376111779.5c605c9bc5dad.jpg)
![somei Oppo r11 color motion octane hand c4d Ae](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da7f0b76111779.5c605c9bc6804.jpg)
Color research
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ccfafa76111779.5c605c9a79af4.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3a3e5e76111779.5c605c9a7a693.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/93266576111779.5c605c9a79ef7.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eef9f776111779.5c605c9a7a2d5.gif)
Behind the scene
I have break down this project at Motion Plus Design Tokyo 2018
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b2a00976111779.5c605c9ad9e9b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f051ba76111779.5c6148165cbc5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bb027276111779.5c605c9ad9abd.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/402b0e76111779.5c605c9b4c36a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/46ed5c76111779.5c605c9b4d30b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/14911076111779.5c605c9b4c0b5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/85f20276111779.5c605c9b4be3d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/23c4b076111779.5c605c9b4cb21.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5578e576111779.5c605c9b4d0c0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3a721776111779.5c605c9b4dffd.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8d351f76111779.5c605c9b4c900.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/98957e76111779.5c605c9b4d8c6.png)
Software :
Cinema 4D ,Octane Render,AE,PR
CREDITS:
Client: OPPO
SoloProduction by SOMEI 孙世晟
Music & Sound Design:
三十而立 Sincerely Music
三十而立 Sincerely Music
Produced by SOMEI DESIGN
Hand Model is from Pixel Lab's freebies