A collection of various commercials I've made that fall into what is sometimes called virals/pranks/stunts, i.e. real people reacting to something interesting.
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Passersby try to guess the make of a car inside a black box and complete darkness.
We shot this using a monochromatic night-vision Epic, a normal Epic and a whole bunch of DSLRs and camcorders as well as a couple of GoPros. Here's the making-of!
Client: Smart
Agency: BBDO Berlin
Production Company: Markenfilm Crossing GmbH
Director: Daniel K.B. Schmidt
DoP: Felix Storp
Editor: Anne Beutel
A car so low on emissions it might es well be invisible...
Gold @ ADC NY, ADC Europe, Cannes. Grand Prix @ Cannes. Over 8 million views in two weeks.
Client: Daimler AG, Stuttgart
Agency: Jung von Matt/Alster
Production Company: Markenfilm Crossing
Director/Editor: Daniel K.B. Schmidt
DoP: Jakob Suess
Viral stunt to raise awareness of burglary: The most obvious break-in ever.
The text that’s projected onto the house towards the end translates as: “Because real break-ins are never this obvious: Call 911 at the slightest suspicion.”
Client: Polizei Hamburg
Agency: DDB
Production Company: Markenfilm Crossing GmbH
Director: Daniel K.B. Schmidt
DoP: Sin Huh
Editor: Martin Narr
Agency: DDB
Production Company: Markenfilm Crossing GmbH
Director: Daniel K.B. Schmidt
DoP: Sin Huh
Editor: Martin Narr
Hidden camera pro-kissing stunt.
Client: Beiersdorf AG
Agency: Boom & FCB
Production Company: Mädchenfilm
Director: Daniel K.B. Schmidt
DoP: Thomas Oswald
Editor: Christopher Ollech
Beatboxer Fatih Sahin gives sound to an otherwise silent electric car.
Client: Volkswagen AG
Agency: DDB Tribal
Production Company: Markenfilm Crossing GmbH
Director: Daniel K.B. Schmidt
DoP: Timo Schwarz
Editor: Anne Beutel
