Задача разработать айдентику, фирменный стиль и дизайн интерьера магазина пивной культуры.
Клиенту хотелось совместить советскую культуру с современным дизайном.
Магазин находится в закрытом городе «Краснознаменск» и именно в этом помещении когда-то, в советские времена, была пивная, мы решили взять за основу цвета спортивных костюмов олимпиады 80-х годов СССР - красный, синий, белый.
Основной гротескный шрифт был использован Rostov (автор Андрей Усиков), он отлично соединяет советскую эстетику и современный дизайн, так же шрифт имеет много округлых форм, которые нас отсылают к олимпийским кольцам, которые в свою очередь мы так же много использовали в интерьере и дизайне фирменного стиля.
Второй опорный шрифт был выбран Clother, он так же отлично дополняет и имеет много округлых форм.
Соавтор, дизайнер интерьера Наталья Гриднева.
The task is to develop an identity, corporate identity and interior design of a beer culture shop.
The client wanted to combine Soviet culture with modern design.
The shop is located in the closed city of Krasnoznamensk, and it was in this room that once, during Soviet times, there was a pub, we decided to take the colors of the sports suits of the 1980s USSR as the basis - red, blue, white.
The main grotesque font was used by Rostov (author Andrey Usikov), it perfectly combines Soviet aesthetics and modern design, as well as the font has many rounded shapes that refer us to the Olympic rings, which in turn we also used a lot in the interior and design style.
The second reference font was chosen by Clother, it also perfectly complements and has many rounded shapes.
The client wanted to combine Soviet culture with modern design.
The shop is located in the closed city of Krasnoznamensk, and it was in this room that once, during Soviet times, there was a pub, we decided to take the colors of the sports suits of the 1980s USSR as the basis - red, blue, white.
The main grotesque font was used by Rostov (author Andrey Usikov), it perfectly combines Soviet aesthetics and modern design, as well as the font has many rounded shapes that refer us to the Olympic rings, which in turn we also used a lot in the interior and design style.
The second reference font was chosen by Clother, it also perfectly complements and has many rounded shapes.
Co-author, interior designer Natalia Gridneva.
