Crafted in accordance to the Compass brand guidelines, all identities are created in black and white and strike a consistent balance between simplicity, geometry, legibility, and abstraction.
Each identity is tailored for its respective agent. Whether a monogram, wordmark, or illustrative logomark, they are all imbued with the agent’s unique personality and tone of voice.
Spanning across both print and digital applications, marketing collateral ranges from traditional materials such as brochures, mailers, and postcards, to more contemporary outputs such as social assets, animations, and custom email template designs.
In June 2018, the DC region of Compass received the AIGA 50 award for its outstanding efforts in identity design, branding, and marketing.
In late 2018, I spearheaded a revised branding process for Realtors in the DC region, incorporating a rigorous questionnaire, keyword association exercise, and strategic plan that enables Realtors to examine how they market themselves from a more holistic and meaningful perspective.