This project consists of the packaging design for the new line of sweet vanilla cookies for the brand “Pan Aurora”.
Pan Aurora has a long trajectory in the bakery sector with an established market segment. Now, the company is planning to launch through national supermarkets their new line of sweet cookies, with which they want to broaden their market segment as they maintain the one they already have.
The goal was to incorporate the atributes of quality and tradition.
Tradition in order to reflect the companies long trajectory in the market.
And quality, as a way to compete with imported products that have good looking packaging. This was a very important atribute in the execution of this project since consumers directly relate quality of the product with the design of it's package.
Before starting with the packaging design, a survey was made to the target in order to obtain and use the information about their preferences for sweet cookies packaging.
After the completion of the packaging, there was an evaluation made to the target, where the results led to the conclution that this packaging fullfilled both of the desired atributes as well as it was of their liking.
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