This project was to select a currently existing fast-moving consumer good and redesign its packaging with sustainability in mind.

The result is an effective design, keeping in-line with the brand, while giving it new life. The new colour palette is clean and refreshing while the pattern is minimal and abstract.  The circles represent being gently cleansed and revitalised and at the same time the rings of a tree, reflecting how natural the product is without using any obvious imagery.