My goal for this logo project was to create a design that would be translatable across multiple platforms and in all color and black and white settings.  I also wanted to be reminiscent of the location, which was a small town in a mountainous region.

The old logo had many problems.  It is a raster image, it has gradients, many small details, and way too many colors.  It also has a font that is difficult to read.  I addressed those issues in my redesign.

I worked hard to make it look great in all settings, backgrounds and color schemes, and was pleased especially with how the logo looked on the black background.

Seeing it in a mockup makes it real, doesn't it?

I also wanted to showcase the black and white logos in a real setting.  I'd buy a bagel from this place for sure.