As part of the leadership team for Gannett's Women Forward Employee Resource Group (ERG), I was responsible for rebranding the ERG with it's own fresh look. Below is the color palette I chose, as well as icons and patterns I created.
I chose a megaphone as an icon for the Women Forward ERG to symbolize giving women a voice in the workplace. The color palette is light and fresh to create an approachable mood that is still consistent with the USA TODAY NETWORK brand.
I created a series of low-contrast patterns that allow for high readability and add movement to the brand.
Below displays artwork for Women Forward Facebook profile and cover images. These were presented as they appear in sets, but can be used interchangeably.
Women Forward Instagram profile options:
Social Templates:
