#AnywhereAnytime
Challenge
America has a gun violence epidemic that is unique in the world. We haven’t been able to work toward a solution because we are stuck in a cycle of inaction. A frenzy of demand for change, a polarized public debate, a shift in focus to whatever is next.
The world wants a silver bullet we can rally around. But in reality, it’s a web of interrelated issues, each needing to be addressed and targeted for change.
Solution
Four posters, each with a chilling image accompanied by a gun violence statistic. The image catches the viewer's attention and evokes a sense of fear and discomfort, while the copy explains the gravity of the situation.
#AnywhereAnytime will help this campaign go viral on social media. It perfectly captures the idea of this campaign: Someone you know can be a victim.
Everyone tells themselves they won’t be the one to face disaster. These posters bring the issue of gun violence much closer to home –– with the hope of encouraging change.
![Gun violence Advertising social change peace](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ccdac774546747.5c33915452d9a.png)
![Gun violence Advertising social change peace](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eddd5374546747.5c33915452367.png)
![Gun violence Advertising social change peace](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1c9ee74546747.5c33915452971.png)
![Gun violence Advertising social change peace](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a247574546747.5c339154526dc.png)
Team
Ben Sash Micha Lewis