This app was developed to replace the printed sales aid that reps bring to visits with doctors. Since the content is for medical professionals, it tends to be dry, long, difficult to navigate, and very verbose. 

By using this app, the sales rep can navigate the content faster and in whatever order the doctor would like. We developed a number of different paths to navigate through the content at lightning speeds because these rep visits usually last 5 minutes or less. We were also able to only show  the safety information that was relevant to the claims made on each page (which in the world of pharma is nearly unprecedented.) 

I was the senior interactive art director for this project. I adapted the campaign look and feel for digital, worked closely with UX on how to 

arrange the content, and had a senior role in selling our work to the client.