AJ van den Heever's profile

SELF-PROMOTION | edge design

SELF-PROMOTION | edge design
I created a corporate identity that represents and promotes me as designer. It's based on the holistic concept of the term, “edge”. The word is loaded with connotations and part of well-known idioms and sayings. The concept itself allows a variety of design approaches as well, including folding paper to create edges and using type accordingly on the various design platforms of my deliverables. My deliverables consist of two main components: one being the resume which shares the standard, professional details whilst the more personal info is shared through photographs.
The contrast between the pastel pink and corporate, dark blue is used to enhance the edges of all the deliverables.
Envelope with tear-off business card
Resume
Photographs sharing more personal attributes 
Front & Back explaining how these "edges" relate to me
SELF-PROMOTION | edge design
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